Parade of Lights - Save the date 12/01/23!

📸 : Dave Saalsaa

We are pleased to announce the return of our annual Parade of Lights as well as a continued title sponsor - Generac. We are fortunate to have Generac as a member of the Whitewater business community and incredibly grateful for their continued generous support.

Want to be in the parade? Click check back for our application which will be available September 1.

This year’s parade theme will be announced September 1. Because the parade is after sundown, all participants are encouraged to include lights as part of their display. In year’s past, we’ve received feedback that the length of the parade can be challenging, especially when cold. So the route will be shorter again this year to make it easier for participants. Here's a map detailing the parade route. 

Green: Parade Route
Red: Staging Area
Black: Detour Route

Attendees are welcome to join us downtown on Main Street to enjoy a variety of activities before and after the parade. Festivities begin at 4p. Parade is at 6p. More details will be announced in the days to come.

Questions? Send us an email: director@downtownwhitewater.com

Downtown Whitewater, Inc in collaboration with the Whitewater Area 4th of July Committee plans and hosts an annual community celebration. 

Find additional details for this event at whitewater4th.com. Want to join as a volunteer for this event? Email us at whitewater4th@gmail.com to get connected.

At Downtown Whitewater, we have tons of opportunities to volunteer! Email director@downtownwhitewater.com or call (262) 473-2200 for more information.

​Market

Every Tuesday

Market Maker 2-3:30pm
It truly takes a village to run the Whitewater City Market every week! Help us move picnic tables, set out tables and chairs, place signs, set up tents and more.

Clean-Up Champion 6-8pm
There’s still a lot to do after the Market fun ends every week! Assist with clean up and tear down of market materials. (We start early as daylight shortens toward the end of market season!)

​Parade of Lights

Date: TBD 2022

Set-Up Elf 2-4pm
Help us get the town parade-ready for Santa! Assist with setting up children’s activities, the winter market, and parade prep.

Santa’s Helper 4-6pm
Santa needs help supervising his elves as they make crafts and play games before the parade begins! You will be stationed at one of the businesses in Downtown Whitewater and responsible for supervising children’s activities.

Parade Security 6-6:45pm
Get a front row seat for the parade when you volunteer as a parade security guard! You will be responsible for manning the barricades that block the parade route from the rest of the street. Hot chocolate and hand warmers will be provided.

Clean-Up Elf 7-8pm
Help us clean up after the parade, winter market, and children’s activities.

Downtown Cleanup

Every Friday

Mother Nature Warrior Call or email to set up a time.
Help us keep Downtown Whitewater clean! You will be responsible for caring for the community via cleanups in the downtown area, light landscaping prairie maintenance and occasionally assisting with light office work.

In 2019 in collaboration with UW-Madison, Division of Extension - Community Development
Institute, the City of Whitewater was awarded a USDA Rural Business Development Grant that consisted of small business expansion and retention visits across a wide variety of sectors. 

A summary of the work for this grant can be found here 

Currently underway, on the heels of a first USDA Rural Business Development Grant in collaboration with the Whitewater Marketing Alliance and University of Wisconsin Madison, Division of Extension the City of Whitewater was awarded a second USDA Rural Business Development Grant for the purpose of creating a Community Branding Guide.