Downtown Whitewater

Where Community Happens

Downtown Whitewater

Where Community Happens

Visit Downtown

Coffee to cocktails, art gallery to salon, downtown is your destination for the businesses and services you need.

Business & Organizations

Get connected to our local organizations and business resources.

Events & Projects

Volunteers put our mission into action. Find out more and get involved today.

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Due to the snow storm, our office is closed today! Stay warm and we'll see you at 10a Wednesday!
"Christmas will always be as long as we stand heart to heart and hand in hand." —Dr. Seuss

We wish you a joyous, safe, and healthy Christmas wherever you may be. Safe travels to those who may be on the roadways into or out of the city this holiday weekend. #downtownwhitewater
The Discover Whitewater office will be closed from 1p December 21st through January 1st so staff can enjoy time with their families. We will reopen at 9a, January 2nd. See you in 2024 and happy holidays, everyone!
LAST CHANCE to recap our recent event, Shop Small Holiday Market, hosted by Whitewater Area Chamber of Commerce with support from us and be entered to WIN Chamber Cheques for use at participating Chamber member businesses! Whether you attended or vended the event or not, your feedback is invaluable in helping us plan for future events. We'll draw 5 winners on 12/20.

Attendee survey here:
Vendor survey here:
Holidays can be stressful. Furriends and an intentional break at our local cat cafe help. #catcafe #kittycuddles #downtownwhitewater
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Whitewater City Market

The Whitewater City Market brings area farmers, artisans, food carts, craft beer, live music, and the community together.



Sponsors for our organization are community members championing the desire for the preservation of our downtown historic district’s collective history. They are visionaries supporting the success of our entrepreneurial landscape through small business in Whitewater. Additionally, they are excited for opportunities increasing the sense of connection and community for everyone in Whitewater.