Visit Downtown

From coffee to cocktails, art galleries to salons, and park spaces to vibrant events, there's always a reason to stay and explore downtown.

Business & Organizations

Invest in your community. Connect with local organizations and business resources.

Events & Projects

Volunteers put our mission into action, we'd love it if you could lend a helping hand.

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"Listen! The wind is rising, and the air is wild with leaves, We have had our summer evenings, now for October eves!” — Humbert Wolfe

From the Spirit Tour, where you learn Whitewater's legends and lore, to the playful Ghoul's Night Out, and even classic Halloween trick-or- treating, there's no shortage of fun October eves in this charming little downtown of ours.
Hey, local businesses and orgs! Ghoul's Night Out is just around the corner. 👻 And we'd love to have you join us! Let's add your name to our list of places where the kiddos (and let's be real, the adults, too!) will have some fun! 🥳⁠
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Non-brick and mortar businesses/orgs or anyone too far outside town, we'll have Fright or Delight booths set up again inside the Community Engagement Center.⁠
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Comment GHOULS for the signup link!

*Btw, did anyone else see Slimer in those clouds? 😉
Friluftsliv is a Norwegian word pronounced “Free-Loofs-Leaf,” and can be translated as "open air life". These autumn days are perfect for friluftsliv. We hope to see you down at the park to enjoy a sunset before autumn slips into the much quieter winter. The soundtrack is amazing! #lovewhereyoulive
We find ourselves particularly thankful this breezy October afternoon for the generosity of all who give of themselves through their time, talents, and treasures. Specifically a huge thank you to Rick and Jeanine for the donation of these beautiful Canna bulbs in the planters along the Lakefront Park again this year. It has been a joy to watch them flourish! #lovewhereyoulive #downtownwhitewater #whitewaterwi #optoutside

Whitewater City Market

The Whitewater City Market outdoor market unites local farmers, artisans, food carts, local businesses and non-profits, live musicians, and patrons, fostering a community gathering place for all.

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2024 Organizational Sponsors

Sponsors for our organization are community members championing the desire for the preservation of our downtown historic district’s collective history. They are visionaries supporting the success of our entrepreneurial landscape through small business in Whitewater. Additionally, they are excited for opportunities increasing the sense of connection and community for everyone in Whitewater. We welcome organizational sponsors throughout the year.

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