Downtown Whitewater Parade of Lights Powered by Generac

WHITEWATER, WISCONSIN, November 5, 2021 – As the leaves fall around us, Downtown Whitewater, Inc. staff and volunteers are once again focusing on the upcoming holiday season. We are pleased to announce the return of our annual parade of lights as well as a new title sponsor – Generac. We are fortunate to have Generac as a member of the Whitewater business community and incredibly grateful for their continued generous support.

This year’s parade theme is “Storybook Christmas”. Parade participants are encouraged to use the google form link included below or on our website to indicate their desire to participate in this year’s parade. Because our parade is of course after sundown all participants are encouraged to include lights as part of their display. In year’s past we’ve had folks also tell us that the length of the parade could be challenging especially in colder years, so this year the route has also been modified to make it easier for participants. A map detailing the parade route is on our website downtownwhitewater.com.

Parade entry link

Attendees are welcome to join us downtown right on Main Street to enjoy a variety of activities before the parade. New for 2021, the City of Whitewater Park and Recreation Department brings a Positivi-tree to downtown with an ornament decorating station by the large evergreen in the flat iron park(402 W Main Street). Community members will be invited to write something positive on an ornament at the station or from their own collection to be displayed December 6th through January 14th. Additional children’s activities and pre-parade warming stations will be announced in the days to come.

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